10 Fresh Content Ideas for your Blog or Email Marketing Campaign Pt.1

Updated: Jan 19

We all get writer's block. When I was a seven-year-old writing about aliens, I got writer's block; when I was twenty, in college, studying to be a journalist, I got writer's block; and now, as a blogger, I get it too.

To tackle this I keep a list. A carefully constructed compilation of content ideas to refresh, recycle, rehash anytime my creativity ain't nowhere to be seen!

1. Debate an idea; find someone else’s blog post, which you disagree with, and write your response to it.

2. Write a weekly roundup of industry-specific news, which would interest your tribe.

3. Use your community. Find nuggets of wisdom in other bloggers' content. Create a list and make sure you tag them on social for credit, or link them in your blog.

4. Have you ever written an e-book or a white paper? Why not publish an excerpt from it, with a call-to-action at the end leading to the full download.

5. Have you hosted or attended a webinar lately? Share the key takeaways from it.

6. What were your most popular posts, last year? Do a little roundup with some SEO-friendly internal links.

7. Recycle some of your YouTube videos into written copy, some people prefer video; some, text.

8. Publish a recent press release on your blog.

9. Write a how-to post for your tribe. Maybe it could be related to a product or service you sell?

10. What are your brand values and key messages? Tell your readers.

A quickie but, hopefully, you can use some of these for your blog, newsletter, or even your social media content.

Copyright The Bearded Irishman 2020.

All rights to original content belong to Darragh Mullooly


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