Forget social media marketing—let's talk PR!
1. Find Your Story?
You need a have something news-worthy to sell to a publisher, something that will intrigue their readers. Find your angle: do you have a new product launch? Did you do something for charity lately? Do you have a sale coming up this autumn? Maybe you’ve changed location? Ask yourself why would people be interested in this?
2. Answer the Following:
Every press release should answer the six W questions...and the one H!
Who is this release about?
What is happening?
Where it this all taking place
When is it happening?
Why is the subject happening?
How are you making this happen?
3. Use the Inverted Pyramid
The inverted pyramid allows you to structure your copy in a way that makes the most sense and reads like a news article, allowing the journalist/editor to see the most important bits and pieces, right away!
Structure:
A heading, which tells the publisher what the story is about
Paragraph 1: sums up the entire story in a nutshell
Paragraph 2: additional context about the story and who’s involved, maybe some background
Paragraph 3: add in your quotes here to add a human touch
Paragraph 5: where can we find more details, website address etc
Tips:
Always paste the content into the body of an email; editors don’t like when you add it as an attachment.
Always write a super catchy headline, it’s your sales pitch!
Footnotes i.e. add in additional info for the publisher like contact info, phone should they need more info or follow up interview questions.
Remember: send high quality images for print or web so they can add a visual to your story
Examples:
How did Canva use a rocking press release?
Apple and their Earth Day campaign
